What’s the Hype With NAD+?

From IV drips in private clinics to capsules lining the shelves of high-end wellness retailers, the molecule has been positioned as a shortcut to more energy, sharper focus, and longer-term resilience.

But beneath the sleek branding and premium price tags lies a more complex reality. Nicotinamide adenine dinucleotide (NAD+) is not a new discovery; it is a naturally occurring coenzyme found in every cell of the body. What is new is the growing conversation around how NAD+ levels decline with age, and what that might mean for those navigating everything from midlife fatigue to age-related physiological changes.

Search interest in NAD+ supplements and therapies has surged in recent years, alongside the broader rise of the long...